Microsoft’s Mixer has long been playing catch-up to other platforms like Twitch and YouTube, going so far as signing big streamers from those platforms to exclusive streaming contracts with Mixer. Mixer has no such concurrent viewer requirement, making it easier for streamers to gain a partnership and start earning a cut of their subscriber revenue.
Those requirements mean that not every streamer on the service has a chance to become partnered, but they are less stringent than Twitch’s requirements for partnership, which require streamers to hit a certain number of average concurrent viewers. To become a Mixer partner, streamers need to have at least 2,000 followers, stream 12 or more days for 25 or more hours per month, and must accounts that are at least 2 months old or older.
To help bridge the gap a little bit, Kotaku reports that Microsoft is giving each partnered Mixer streamer a $100 gift, citing numerous streamers who are thanking the company on Twitter.